![]() ![]() The thesis aims to explore the artistic personality of Hunter S. Each of these manifestations is assessed against several gonzo criteria. The paper then reviews the international spread of gonzo in a variety of areas of journalism, business, marketing and general weirdness by reviewing over 200 sites on the Internet and many other sources. This paper assesses the evidence for the various theories offered in the literature and comes close to forming a conclusion of its own. On the other hand, biographical sources dealing with Thompson and new journalism also offer different and contradictory etymologies. Dictionaries differ, though they do tend to favour Spanish or Italian roots without much evidence or explanation. What, for example, is gonzo theology? Despite the widespread common usage of gonzo, there is no clear and definitive explanation of its linguistic origins. Thompson’s particular brand of journalism, some were clearly derivative and others appear to bear no immediate connection. A Google search on the Internet located over 597000 references to gonzo. ![]() Fear and loathing in Las Vegas is definitely a classic of post-war literature and this small word has taken on a life of its own. The delightfully enigmatic and poetic ‘gonzo’ has come a long way from its humble origins as a throw-away line in the introduction to an off-beat story about the classic American road trip of discovery. ![]()
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